http://portfolio.stevepeck.net Steve Peck Sun, 27 Nov 2011 21:46:02 +0000 http://portfolio.stevepeck.net en http://portfolio.stevepeck.net/The-Facebook-Friend-Audit http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/The-Facebook-Friend-Audit Sun, 27 Nov 2011 21:46:02 +0000 Steve Peck 2370457 What started out as a funny quip with a co-worker ended up becoming an interesting side project that exposes some of the realities of "social". The Facebook Friend Audit analyzes your last 300 Facebook posts and compares the total number of "likes" against your total number of friends. At the very least, It puts a little perspective on how little person-to-person interaction actually happens on social networks. Try it out for yourself at www.facebookfriendaudit.com <img src="http://payload3.cargocollective.com/1/0/2898/2370457/FA_01_web_905.jpg" width="905" height="564" width_o="905" height_o="564" src_o="http://payload3.cargocollective.com/1/0/2898/2370457/FA_01_web_o.jpg" data-mid="11918458" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/2898/2370457/FA_02_web_905.jpg" width="905" height="564" width_o="905" height_o="564" src_o="http://payload3.cargocollective.com/1/0/2898/2370457/FA_02_web_o.jpg" data-mid="11918460" border="0" align="left"/><img src="http://payload3.cargocollective.com/1/0/2898/2370457/FA_03_web_905.jpg" width="905" height="621" width_o="905" height_o="621" src_o="http://payload3.cargocollective.com/1/0/2898/2370457/FA_03_web_o.jpg" data-mid="11918463" border="0" align="left"/> http://portfolio.stevepeck.net/Althea-Harper-FW-Lookbook http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Althea-Harper-FW-Lookbook Fri, 25 Nov 2011 18:25:58 +0000 Steve Peck 2363171 Fall/Winter 2009 lookbook for friend and fashionista Althea Harper of Project Runway fame. The collection was heavily influenced by the Futurism art movement, so our poses and lighting were inspired by Futurist painters and illustrators. <img src="http://payload3.cargocollective.com/1/0/2898/2363171/althea_1_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload3.cargocollective.com/1/0/2898/2363171/althea_1_o.jpg" data-mid="11920565" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/0/2898/2363171/althea_2_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload3.cargocollective.com/1/0/2898/2363171/althea_2_o.jpg" data-mid="11920567" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/0/2898/2363171/althea_3_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload3.cargocollective.com/1/0/2898/2363171/althea_3_o.jpg" data-mid="11920568" border="0" align="left"/> <img src="http://payload3.cargocollective.com/1/0/2898/2363171/althea_4_905.jpg" width="905" height="675" width_o="905" height_o="675" src_o="http://payload3.cargocollective.com/1/0/2898/2363171/althea_4_o.jpg" data-mid="11920570" border="0" align="left"/> http://portfolio.stevepeck.net/Nike-Football http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Nike-Football Thu, 24 Nov 2011 00:29:10 +0000 Steve Peck 24010 For Nike Football's 2007 "Leave Nothing" interactive campaign on nikefootball.com, we built a tool that allowed guys to create their own motivational locker room signs with their number and position, along with downloads encouraging football players to leave it all on the field. <img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_01_905.jpg" width="905" height="513" width_o="905" height_o="513" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_01_o.jpg" data-mid="11917006" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_02_905.jpg" width="905" height="513" width_o="905" height_o="513" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_02_o.jpg" data-mid="11917007" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_03_905.jpg" width="905" height="513" width_o="905" height_o="513" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_03_o.jpg" data-mid="11917009" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_06_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_06_o.jpg" data-mid="11917014" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_07_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_07_o.jpg" data-mid="11917017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_08_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_08_o.jpg" data-mid="11917018" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_09_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_09_o.jpg" data-mid="11917019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_10_905.jpg" width="905" height="581" width_o="905" height_o="581" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_10_o.jpg" data-mid="11917024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_04_905.jpg" width="905" height="513" width_o="905" height_o="513" src_o="http://payload.cargocollective.com/1/0/2898/24010/Nike_LN_04_o.jpg" data-mid="11917011" border="0" align="left"/> http://portfolio.stevepeck.net/Google-Chrome-the-web-is-what-you-make-of-it http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Google-Chrome-the-web-is-what-you-make-of-it Fri, 06 May 2011 16:56:46 +0000 Steve Peck 1407804 Everyone uses a web browser, but no one really cares which one they're using. To give people a reason to consider why their browser matters, we demonstrated how real people are using Google Chrome. 'The web is what you make of it' campaign kicked off with Google's first ever national TV media buy and extended online with banners and an interactive YouTube video. By showing Chrome as a catalyst for anybody to make the most of life, we showcased the power of the web in a human and inspiring way. Integrated Case Study TV Lady Gaga Digital Activation & TV Spot http://portfolio.stevepeck.net/Ally-Do-You-Love-Your-Bank http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Ally-Do-You-Love-Your-Bank Mon, 18 Apr 2011 02:53:44 +0000 Steve Peck 691976 We launched Ally Bank in the midst of the financial crisis of 2009 with a strong message: Straightforward. At a time when banks were failing on a weekly basis because of untrustworthy banking practices, our ads exposed the ways that banks deceive customers by placing kids in the same situations. The result helped Ally generate billions of dollars in deposits and hundreds of thousands of new customers. In fact, the campaign prompted the FDIC to force us to change our message, in fairness to other banks of course. So we repositioned Ally based on one simple truth: of all the things people love in the world, their bank just isn't one of them. http://portfolio.stevepeck.net/Nike-Basketball http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Nike-Basketball Mon, 09 Aug 2010 16:18:00 +0000 Steve Peck 23786 Various work from nikebasketball.com. Projects included the Zoom Kobe III interactive campaign, Lebron V interactive campaign, Hoopstalk web radio show and podcast, The Family redesign and various Nike Basketball content creation. <img src="http://payload.cargocollective.com/1/0/2898/23786/01_nike_global_homepage_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/01_nike_global_homepage_o.jpg" data-mid="3267016" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/02_nike_home_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/02_nike_home_o.jpg" data-mid="3267017" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/03_nike_zoom_kobe1_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/03_nike_zoom_kobe1_o.jpg" data-mid="3267019" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/04_nike_zoom_kobe2_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/04_nike_zoom_kobe2_o.jpg" data-mid="3267022" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/05_nike_elite_ii_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/05_nike_elite_ii_o.jpg" data-mid="3267023" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/06_hoopstalk_final_2_1_905.jpg" width="905" height="565" width_o="905" height_o="565" src_o="http://payload.cargocollective.com/1/0/2898/23786/06_hoopstalk_final_2_1_o.jpg" data-mid="3267024" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/07_hoopstalk_final_widget_905.jpg" width="905" height="565" width_o="905" height_o="565" src_o="http://payload.cargocollective.com/1/0/2898/23786/07_hoopstalk_final_widget_o.jpg" data-mid="3267025" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/08_nike_thefamily_905.jpg" width="905" height="559" width_o="905" height_o="559" src_o="http://payload.cargocollective.com/1/0/2898/23786/08_nike_thefamily_o.jpg" data-mid="3267027" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/09_228_nikebasketball_zoomlebronV_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/2898/23786/09_228_nikebasketball_zoomlebronV_o.jpg" data-mid="3267028" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/10_nikebasketball_lebronV_mrbball_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/2898/23786/10_nikebasketball_lebronV_mrbball_o.jpg" data-mid="3267029" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/11_nikebasketball_airzoom_lebron_soldier_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/2898/23786/11_nikebasketball_airzoom_lebron_soldier_o.jpg" data-mid="3267033" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/12_nikebasketball_lebronV_wc_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/2898/23786/12_nikebasketball_lebronV_wc_o.jpg" data-mid="3267034" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23786/13_nyc_wallpaper_905.jpg" width="905" height="679" width_o="905" height_o="679" src_o="http://payload.cargocollective.com/1/0/2898/23786/13_nyc_wallpaper_o.jpg" data-mid="3267035" border="0" align="left"/> http://portfolio.stevepeck.net/Google-Chrome-Fast http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Google-Chrome-Fast Thu, 06 May 2010 04:04:27 +0000 Steve Peck 395490 The Chrome Fast integrated campaign established Google Chrome as the fastest browser on the web. We demonstrated Chrome's speed through the Speed Tests, a viral video that matched Chrome against a potato gun, sound waves and lightning. We extended the "Chrome Fast" message online through :30 webspots, rich media banners and a contextualized banner blitz on major sites. Lastly, we challenged people to be "Chrome Fast" by launching FastBall, an interactive game on YouTube that turned everyday sites into a race around the web. The campaign helped expand Chrome's marketshare to overtake Apple's Safari as the world's 2nd most popular browser. CHROME FAST INTEGRATED CAMPAIGN :30 SPOTS http://portfolio.stevepeck.net/Cool-Hunting-Cadillac-iPad-App http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Cool-Hunting-Cadillac-iPad-App Thu, 15 Apr 2010 19:27:33 +0000 Steve Peck 361081 For the launch of Apple's iPad, we created one of the first iPad apps for Cool Hunting, designing an ideal experience for consuming Cool Hunting articles and videos. The Cool Hunting app was released with our client Cadillac as the advertising sponsor, proposing a new ad model for publications on the iPad. The app hosted a special Cadillac section with exclusive, curated Cool Hunting content for Cadillac's tastemakers. The app exceeded expectations and reached the top 10 in the iTunes "Lifestyle" category within two days of launch. It was also featured on the iTunes homepage in the App Store. Download it for your iPad or read more about the project at BBH Labs and Cool Hunting. iPad v2.0 Demo <img src="http://payload.cargocollective.com/1/0/2898/361081/palced_ipad_905.jpg" width="905" height="611" width_o="905" height_o="611" src_o="http://payload.cargocollective.com/1/0/2898/361081/palced_ipad_o.jpg" data-mid="3248395" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/2898/361081/ipad_main_905.jpg" width="905" height="793" width_o="905" height_o="793" src_o="http://payload.cargocollective.com/1/0/2898/361081/ipad_main_o.jpg" data-mid="3248394" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/2898/361081/home_vertical2_905.jpg" width="905" height="720" width_o="905" height_o="720" src_o="http://payload.cargocollective.com/1/0/2898/361081/home_vertical2_o.jpg" data-mid="3248392" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/2898/361081/ipad_content_905.jpg" width="905" height="793" width_o="905" height_o="793" src_o="http://payload.cargocollective.com/1/0/2898/361081/ipad_content_o.jpg" data-mid="3248393" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/0/2898/361081/screenshots_905.jpg" width="905" height="684" width_o="905" height_o="684" src_o="http://payload.cargocollective.com/1/0/2898/361081/screenshots_o.jpg" data-mid="3248396" border="0" align="left"/> http://portfolio.stevepeck.net/Nike-Troupe http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Nike-Troupe Thu, 17 Dec 2009 02:33:14 +0000 Steve Peck 23811 The Nike Troupe was a shoe specifically designed for breakdancing, so our digital campaign launch idea was all about representin' what you got. We proposed a digital platform that enabled dance crews to battle for supremacy by uploading their best videos and challenging other troupes across the country. <img src="http://payload.cargocollective.com/1/0/2898/23811/videos_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/videos_o.jpg" data-mid="3266251" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/Video Submissions Map_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/Video Submissions Map_o.jpg" data-mid="3266249" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/V Battle_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/V Battle_o.jpg" data-mid="3266248" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/FlickR_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/FlickR_o.jpg" data-mid="3266245" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/Artist_Shoe_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/Artist_Shoe_o.jpg" data-mid="3266243" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/shoe_laces_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/shoe_laces_o.jpg" data-mid="3266247" border="0" align="left"/><img src="http://payload.cargocollective.com/1/0/2898/23811/Home_905.jpg" width="905" height="509" width_o="905" height_o="509" src_o="http://payload.cargocollective.com/1/0/2898/23811/Home_o.jpg" data-mid="5321246" border="0" align="left"/> http://portfolio.stevepeck.net/Google-Chrome-Features http://portfolio.stevepeck.net/following/portfolio.stevepeck.net/Google-Chrome-Features Thu, 17 Dec 2009 02:32:55 +0000 Steve Peck 184017 Since many people don't know what a browser even does, we created 8 film shorts demonstrating each of Chrome's primary product features. We used handmade contraptions to build the hi-tech Chrome experience out of lo-fi materials, filming everything in camera. The integrated campaign also included print, outdoor, web banners and an interactive holiday site. GOOGLE CHROME UK CASE STUDY