http://portfolio.stevepeck.net Steve Peck Mon, 09 Aug 2010 16:18:05 +0000 http://portfolio.stevepeck.net en http://portfolio.stevepeck.net/24010/Nike-Football http://portfolio.stevepeck.net/24010/Nike-Football Mon, 09 Aug 2010 16:18:05 +0000 Steve Peck 24010 Interactive work for Nike Football's 2007 "Leave Nothing" campaign on nikefootball.com. The site hosted campaign videos and wallpapers and a site tool allowed users to create their own motivational locker signs with their number and position. // Collaboration with AD Kenji Shimomura <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/main_normalstate.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/LN_tv_printads_2.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/LN_tv_printads_download.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/Statement_01.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/Statement_03.jpg" border="0" width="670" height="380" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/noexcuses_1024x768.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24010/dream_1024x768.jpg" border="0" width="670" height="503" align="left" /> http://portfolio.stevepeck.net/24010/Nike-Football http://portfolio.stevepeck.net/23786/Nike-Basketball http://portfolio.stevepeck.net/23786/Nike-Basketball Mon, 09 Aug 2010 16:18:00 +0000 Steve Peck 23786 Various work from nikebasketball.com. Projects included Zoom Kobe III interactive campaign, Lebron V interactive campaign, Hoopstalk web show design, The Family redesign and content creation for inside.nikebasketball.com. // Collaboration with AD Shu Li, CW Jason Nichols and CD Joe Cartman <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/zoom_kobe_iii.jpg" border="0" width="670" height="407" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/kobe_shoe.jpg" border="0" width="670" height="408" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/global_homepage_2.jpg" border="0" width="670" height="434" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/family_redesign_2.0.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/hoopstalk_final_2_1.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/228_nikebasketball_zoomlebronV.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nikebasketball_lebronV_mrbball.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nikebasketball_lebronV_wc.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nikebasketball_airzoom_lebron_soldier.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nikebasketball_zoombb_jasonkidd.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nyc_wallpaper.jpg" border="0" width="670" height="503" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23786/nikebasketball_air_limelight_lamarodom.jpg" border="0" width="670" height="503" align="left" /> http://portfolio.stevepeck.net/23786/Nike-Basketball http://portfolio.stevepeck.net/23793/VW-Ego-Emissions http://portfolio.stevepeck.net/23793/VW-Ego-Emissions Mon, 09 Aug 2010 16:17:53 +0000 Steve Peck 23793 Site for the Volkswagen Ego Emissions campaign // Collaboration with AD Rahul Panchal & ECD Jeff Benjamin <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/01_HOME.jpg" border="0" width="670" height="868" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/02_CALC_landing.jpg" border="0" width="670" height="647" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/03_CALC_myspace2.jpg" border="0" width="670" height="769" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/04_CALC_myspace_results_10.jpg" border="0" width="670" height="769" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/04_CALC_myspace_results.jpg" border="0" width="670" height="769" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/05_QUESTIONS_P1.jpg" border="0" width="670" height="896" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/15_QUESTIONS_Answer70_off.jpg" border="0" width="670" height="757" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/16_QUESTIONS_Answer80_off.jpg" border="0" width="670" height="825" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23793/20_WHAT_IS.jpg" border="0" width="670" height="726" align="left" /> http://portfolio.stevepeck.net/23793/VW-Ego-Emissions http://portfolio.stevepeck.net/395490/Google-Chrome-Speed-Tests http://portfolio.stevepeck.net/395490/Google-Chrome-Speed-Tests Thu, 06 May 2010 04:04:27 +0000 Steve Peck 395490 Our strategy for the North American launch of Google Chrome was simple: to communicate the message that Google Chrome is the fastest browser. But how fast is fast? Since there is no benchmark for speed on the internet, we created one and called it 'Chrome fast.' To prove how fast 'Chrome fast' actually is, we created speed tests that compared the speed of the browser to really fast things in the physical world – a potato gun, sound waves, and lightning. The experiments were handcrafted and captured with high speed cameras without any CG effects. The results: the videos were most-tweeted about videos in the world the day they launched; a dramatic increase in downloads of Google's Chrome browser, overtaking Apple's Safari for the first time in the US and international markets; and some great response videos from fans and competitors. // Collaboration with Director Aaron Duffy, ECD's Pelle and Calle Sjonell and CW Jared Elms // Google Chrome Speed Tests // Making the Google Chrome Speed Tests http://portfolio.stevepeck.net/395490/Google-Chrome-Speed-Tests http://portfolio.stevepeck.net/361081/Cool-Hunting-Cadillac-iPad-App http://portfolio.stevepeck.net/361081/Cool-Hunting-Cadillac-iPad-App Thu, 15 Apr 2010 19:27:33 +0000 Steve Peck 361081 For the launch of Apple's iPad, we aimed to create a groundbreaking experience for consuming content on the breakthrough device - one that becomes multidimensional with articles, photos, and videos in ways that were never possible before on the web or in the mobile space. We also wanted to propose a new advertising model for publications for the device - one that avoids slapping display advertising on everything and instead envelops the most appropriate and desired content for people. So we created a visually compelling design that fused brand elements of Cool Hunting and Cadillac together, establishing a grid system that integrated with the Cadillac brand shield. We also designed the experience differently for vertical and horizontal layouts to change the way content is consumed depending on how it is held. The app exceeded expectations and reached the top 10 in the iTunes "Lifestyle" category within two days of launch. It was also featured on the iTunes homepage in the App Store. Download it for your iPad or read more about the project at BBH Labs and Cool Hunting. // Walkthrough demo video <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/361081/hero_shot.jpg" border="0" width="670" height="452" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/361081/home_vertical.jpg" border="0" width="670" height="543" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/361081/ipad_screens.jpg" border="0" width="670" height="1114" align="left" /> http://portfolio.stevepeck.net/361081/Cool-Hunting-Cadillac-iPad-App http://portfolio.stevepeck.net/23811/Nike-Troupe http://portfolio.stevepeck.net/23811/Nike-Troupe Thu, 17 Dec 2009 02:33:14 +0000 Steve Peck 23811 Campaign proposal for the launch of the Nike Troupe Dance shoe, an exclusive shoe built for and inspired by hip hop dance. // Collaboration with CW Colleen Harlan <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/troupe_home.jpg" border="0" width="670" height="377" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/troupe_VBattle.jpg" border="0" width="670" height="377" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/FlickR.jpg" border="0" width="670" height="377" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/troupe_Artist_Shoe.jpg" border="0" width="670" height="377" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/troupe_battle.jpg" border="0" width="670" height="377" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/23811/troupe_laces.jpg" border="0" width="670" height="377" align="left" /> http://portfolio.stevepeck.net/23811/Nike-Troupe http://portfolio.stevepeck.net/184017/Google-Chrome-Features http://portfolio.stevepeck.net/184017/Google-Chrome-Features Thu, 17 Dec 2009 02:32:55 +0000 Steve Peck 184017 To launch a multinational campaign for Google Chrome across the UK, we took inspiration from Google itself; making complex things very simple and usable. Since many people don't know what a browser even does, we created a simple, unique video story for each product feature that made sense to even the most un-tech-like people. We used handmade contraptions and inventions, and built the hi-tech Chrome experience out of lo-fi materials, filming everything in camera. This approach helped make complex technology feel warm, honest and accessible. The integrated campaign included video, print, OOH and web banners. // Collaboration with ECD's Pelle Sjönell, Calle Sjönell, CW Jared Elms, and Director Aaron Duffy // PRESS: AdAge / Boards / Coolhunting / Creativity / Gizmodo / Mashable / NOTCOT // Google Chrome UK Case Study // Google "Chrome Features" // The Making of Chrome Features http://portfolio.stevepeck.net/184017/Google-Chrome-Features http://portfolio.stevepeck.net/24689/Nike-Human-Race http://portfolio.stevepeck.net/24689/Nike-Human-Race Sun, 06 Dec 2009 02:45:20 +0000 Steve Peck 24689 The Nike+ Human Race was an integrated event and campaign for the largest race in the history of the world on August 31, 2008. The Nike Plus site allowed runners to join the race in 26 physical race cities worldwide or run anywhere by syncing their run digitally with Nike Plus. We built a global web site community complete with runner profiles, training challenges, ability to join teams, training tips, exclusive music downloads and training music mixes, and localized blogs for each race city. Web videos featured athletes and celebrities like Kanye West, Lance Armstrong, Serena Williams and The All American Rejects talking trash and encouraging people to join the race. A YouTube brand channel, banner ads and preroll video on sites like espn.com, and social networking media with Facebook helped extend the campaign's reach. In the end, we brought 800,000 runners together physically and virtually in the same global race for the first time ever. // Case study // Kanye Web Spot // Master Diss Web Spot // All American Rejects Web Spot // Fall Out Boy Web Spot // WEB SITE EXPERIENCE <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/race_map.jpg" border="0" width="670" height="472" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/race_results.jpg" border="0" width="670" height="472" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/HR_integrated_Homepage_GRAY.jpg" border="0" width="670" height="415" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/HR_Homepage_02.jpg" border="0" width="670" height="441" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/HR_profile.jpg" border="0" width="670" height="724" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/hr_racecities_london.jpg" border="0" width="670" height="674" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/hr_music_01.jpg" border="0" width="670" height="492" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/hr_youtube_channel.jpg" border="0" width="670" height="1113" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24689/widgets.jpg" border="0" width="670" height="471" align="left" /> http://portfolio.stevepeck.net/24689/Nike-Human-Race http://portfolio.stevepeck.net/24018/Nike-Women http://portfolio.stevepeck.net/24018/Nike-Women Wed, 18 Nov 2009 05:06:59 +0000 Steve Peck 24018 Integrated campaign concept for Nike Women's Zoom Essential Trainer, a training shoe for girls' team sports. The project scope included website, in-store, mobile, and social networking media. // Collaboration with CW Collen Harlan <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/outtrain_01.jpg" border="0" width="670" height="570" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/outtrain_02.jpg" border="0" width="670" height="570" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/outtrain_03.jpg" border="0" width="670" height="570" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/outtrain_04.jpg" border="0" width="670" height="570" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/retail.jpg" border="0" width="670" height="330" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/nw_magazine2.jpg" border="0" width="670" height="512" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/mobile2 copy.jpg" border="0" width="670" height="394" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/24018/Facebook2.jpg" border="0" width="670" height="833" align="left" /> http://portfolio.stevepeck.net/24018/Nike-Women http://portfolio.stevepeck.net/30511/SCJ-fullcircle http://portfolio.stevepeck.net/30511/SCJ-fullcircle Wed, 18 Nov 2009 05:06:05 +0000 Steve Peck 30511 Fullcircle was a concept for a social network marketplace for local communities sponsored by SC Johnson. We aimed to establish new ways for people to interact with their neighbors and to create a unique space for those connections to occur. The fullcircle concept utilized location-based technology to allow neighbors get stuff and give stuff away to each other as well as a forum for information and ideas such as local schools and neighborhood events. // Collaboration with designer Cesar Marchetti <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/09_scj_fullcircle_concept.jpg" border="0" width="670" height="376" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/01_HOME_default.jpg" border="0" width="670" height="465" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/02_HOME_rollover_category.jpg" border="0" width="670" height="465" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/04_MARKETPLACE_mapview.jpg" border="0" width="670" height="465" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/06_MARKETPLACE_mapview_rollover.jpg" border="0" width="670" height="465" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/06_MARKETPLACE_imageview.jpg" border="0" width="670" height="465" align="left" /> <img src="http://c0573862.cdn.cloudfiles.rackspacecloud.com/1/0/2898/30511/07_COMMUNITY_v1.jpg" border="0" width="670" height="465" align="left" /> http://portfolio.stevepeck.net/30511/SCJ-fullcircle