Our strategy for the North American launch of Google Chrome was simple: to communicate the message that Google Chrome is the fastest browser. But how fast is fast? Since there is no benchmark for speed on the internet, we created one and called it 'Chrome fast.' To prove how fast 'Chrome fast' actually is, we created speed tests that compared the speed of the browser to really fast things in the physical world – a potato gun, sound waves, and lightning. The experiments were handcrafted and captured with high speed cameras without any CG effects. The results: the videos were most-tweeted about videos in the world the day they launched; a dramatic increase in downloads of Google's Chrome browser, overtaking Apple's Safari for the first time in the US and international markets; and some great response videos from fans and competitors.

// Collaboration with Director Aaron Duffy, ECD's Pelle and Calle Sjonell and CW Jared Elms




// Google Chrome Speed Tests




// Making the Google Chrome Speed Tests