For the launch of Apple's iPad, we created one of the first iPad apps for Cool Hunting, designing an ideal experience for consuming Cool Hunting articles and videos. The Cool Hunting app was released with our client Cadillac as the advertising sponsor, proposing a new ad model for publications on the iPad. The app hosted a special Cadillac section with exclusive, curated Cool Hunting content for Cadillac's tastemakers.

The app exceeded expectations and reached the top 10 in the iTunes "Lifestyle" category within two days of launch. It was also featured
on the iTunes homepage in the App Store. Download it for your iPad or read more about the project at BBH Labs and Cool Hunting.

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iPad v2.0 Demo