To launch a multinational campaign for Google Chrome across the UK, we took inspiration from Google itself; making complex things very simple and usable. Since many people don't know what a browser even does, we created a simple, unique video story for each product feature that made sense to even the most un-tech-like people. We used handmade contraptions and inventions, and built the hi-tech Chrome experience out of lo-fi materials, filming everything in camera. This approach helped make complex technology feel warm, honest and accessible. The integrated campaign included video, print, OOH and web banners.

// Collaboration with ECD's Pelle Sjönell, Calle Sjönell, CW Jared Elms, and Director Aaron Duffy

// PRESS: AdAge / Boards / Coolhunting / Creativity / Gizmodo / Mashable / NOTCOT


// Google Chrome UK Case Study




// Google "Chrome Features"




// The Making of Chrome Features